Search Engine Optimization. This is what SEO stands for. In its’ simplest meaning, SEO means doing everything which would assure that you’re found on the internet. This is primarily done with popular and relevant keywords which are used while surfing internet.
Depends. Some keywords may require months to show results and some may work in a few days or a week. Good research on market and trending keywords is necessary, thus. Besides, SEO is a process which is continuous and keeps improving. There’s no absolutely highest or lowest peak to it.
Depends on the theme and capacity of your website. For example, an online shopping site like flipkart will have endless list of keywords. But for a usual website on say travel and lifestyle, or food, or technology, or fashion, you have to find the primary keywords and work on them. They should be the most popular one. Say if your website is a database of hotels in different cities, ‘hotels in Mumbai” or “Hotels in Delhi” would work.
It’s similar to buying a house or a car. Depends on your requirement. SEO experts can determine the expense after knowing what you need. Otherwise, the more you invest, the better the output is.
Like any other task, SEO takes lot of time and hard work. Besides, SEO actually lets you earn from your site. So, it’s worth!
SEO is something which often requires a team which consists of marketing experts, content creators and web developers. It is a full time work which demands tenacity. Thus, it’s best to outsource.